Development Success: From Concept to Completion

Lee Johnson and his seasoned team offer property owners and developers customized marketing programs. Representing over $325 million in closings, Lee has personally marketed and sold over 30 developments. He is regularly sought out by property holders to assemble the perfect team of professionals for maximizing sales volume over the life of a development. Understanding real estate from all perspectives, makes us the go-to team for developments in the Westside of Los Angeles.

We speak many different real estate languages
  • Seller & buyer brokerage – both residential and commercial investment property sales.
  • Sales of new and repositioned property.
  • Landlord and tenant representation including lease negotiation and preparation.
  • Residential and commercial property management.
  • Residential and commercial property development market analysis, site-selection and syndication.
Our Marketing Plans Add Value

As a third-generation developer, Lee understands the process inside and out. Our customized marketing plans create value in ways you may not have even considered, including:

Project Positioning or Repositioning

Every project has its own identity. Knowing and expressing yours is essential to profitability. We work side-by-side with architects and design teams to define the product. The options we introduce become marketing pillars. When a project fails, it’s often because it lacks a smart plan. Lee and his team have rescued many places by repositioning them in the market and reigniting buyer enthusiasm.

Market Analysis and Pricing

Our research pinpoints where to price your units to achieve the highest dollar per square foot.

Creating Brand Value

To us, branding is not just an add-on. Rather, it is essential to targeting the right buyers. From collateral material, advertising and web sites to sales offices and sales teams, our marketing attracts attention and boosts sales because it is grounded in a deep understanding of branding.

Capital Contribution

Depending on the concept and the profitability of the project, we may invest or recommend a plan to syndicate capital contributions. By becoming your partner as well as your marketing team, we help everyone involved achieve their financial goals.

Financing

Relationships with the right banks ensure affordable financing and timely sales. We help buyers lock-in the most favorable rates and quickly close escrow.

From Offering Plan to Final Closing

We work with your legal team to simplify the purchase contract and technical processes, making sure the sales are smooth. We coordinate the closing of each unit on time and within budget.